← Content & copywriting

Content & copywriting

Update old articles instead of adding new ones

Choose an update when an existing page already serves the right question but its information or explanation no longer does.

A person reviewing printed pages beside a laptop

A new article is not always the answer to a new content request. If an existing page addresses the same question, another version can split attention and leave readers unsure which one is current. Updating the established page may provide a clearer result.

Begin by identifying what has changed. The facts may be outdated, the explanation may omit a common question or the page may no longer match the service. Those are different editing tasks. Do not rewrite every sentence simply because the publication date looks old; some material remains useful without cosmetic changes.

Inspect the page in its context

Check the title, introduction, main content, links, images and next step. A correct paragraph can sit inside an outdated promise. A revised service description may still point to a discontinued enquiry route. Review the whole reader journey rather than treating the update as a text replacement exercise.

Compare nearby pages that answer similar questions. Decide whether they serve distinct needs or duplicate each other. If you consolidate material, preserve useful information and plan the handling of old URLs carefully. Do not leave internal links pointing to pages that have disappeared.

Make the improvement substantive

Add missing explanation, replace inaccurate facts and remove obsolete instructions. An invented example can illustrate a process, but it should not be passed off as a newly gathered case study. Where current product details or rules are involved, check primary sources rather than relying on the old article's citations alone.

Retain parts that still work. A useful example or clear definition does not need to be discarded to make the update look extensive. The goal is a better page for the current reader, not visible effort for its own sake.

Use dates honestly. If you display an updated date, it should correspond to a meaningful review or change, not an automated refresh that implies the information was checked. Where historical context matters, distinguish the original publication from the revision.

After publishing, follow the links and read the revised page at a narrow screen width. Check that headings still match the content and that any structured information remains consistent. A successful update leaves one dependable destination for the question instead of another slightly different article competing with it.