Content & copywriting
Write a project brief that prevents rework
A project brief reduces avoidable revisions by making the intended result, constraints and unresolved questions visible before drafting begins.
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Ideas / language / working togetherBrand, content
& communication.
Articles on what businesses say, how they say it and how teams keep the work moving.
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Start with the message
A positioning statement that makes a choice
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Six areas of communication.
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Brand communication
Positioning, language and the promises a business makes.
Content & copywriting
Briefs, drafts and the decisions behind useful copy.
PR & media
Announcements, interviews and communication in public.
Social media
Publishing, conversation and the work around each post.
Workplace communication
Meetings, client updates and shared decisions.
Tools & workflows
Choosing systems and organising the work around them.
From the library
Words with a job to do.
PR & media
Decide whether your announcement is news
An announcement matters to a newsroom when something changes for its readers—not simply because your business has something to say.
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Social media
Choose a social channel your team can maintain
Choose a channel around audience behaviour and the work you can sustain, not around the pressure to appear everywhere.
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Tools & workflows
Choose a writing tool by workflow rather than features
The useful writing tool is the one that carries a draft through review and publication with the least avoidable friction.
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Brand communication
Write an About page without an invented origin story
An About page can explain the present business, its people and its choices without manufacturing a dramatic beginning.
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Workplace communication
Record a decision and its reasoning
A decision record preserves the choice, its context and the conditions that might justify changing it later.
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