PR & media
Answer a question when the facts are not confirmed
State the boundary of your knowledge clearly, then distinguish what is known from what is still being checked.

‘We cannot confirm that yet’ can be an honest answer, but it is incomplete if you stop there while useful verified information is available. Explain which part remains uncertain, what you can establish and how an update will be provided. Do not fill the silence with a reassuring estimate that has no factual basis.
Consider a hypothetical interruption to an appointment system. You may know that some customers cannot access booking pages, while the cause and affected number remain under investigation. ‘We are investigating reports of booking-page errors; we have not yet confirmed their cause’ separates an observed problem from an explanation. ‘It is only a minor technical issue’ does not, unless the scale and nature have actually been established.
Break the question into parts
A single question may combine cause, impact and remedy. Answer each part according to the evidence available. An unknown cause does not prevent you from stating a confirmed workaround. Equally, restoring access does not prove that all related problems are resolved. Treat those as separate facts rather than choosing a blanket response.
Avoid repeating a speculative allegation in more vivid language. If you need to identify what you are checking, use neutral wording and return to verified information. Do not imply that a person, supplier or system is responsible before that conclusion has been supported. The purpose is to inform, not to distribute an untested theory with a disclaimer attached.
Make the next update credible
Promise a time for another update only when the team can meet it. That update can report that the investigation continues; it need not promise a final answer. Name the public channel where information will appear so that different enquiries receive the same reference point. When a reporter has a deadline, explain what you can provide before it rather than asking for an indefinite delay.
Keep a dated record of the factual wording already released. As evidence changes, compare the new statement against it and correct earlier inaccuracies explicitly. Quietly replacing a number may leave people relying on the old version. A clear correction gives them a reason to revisit their understanding.
Uncertainty should be visible but bounded. Readers are better served by a precise account of the unanswered question than by broad claims that everything is under control or that nothing can be said. The discipline is to share what the evidence supports, without making the missing information sound smaller or more certain than it is.


